Appeal to the five senses sensory marketing, this process can help to increase the sales of the bra

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As well as the sense of mind in consumer buying decisions are also listening. The importance of appealing to the five senses sensory marketing is growing every day. A few years ago, Ankara-Istanbul means to journey from plenty of bends meant to come across a restaurant behind every bend towards Bolu Mountain ... this encounter drive just before reeks of the grid is covered by the smell, then if they would have found that eating grilled whole family like a fly stuck to the web themselves. "Grid" is to say the smell of burnt bones lay on the roadside drivers behind this application that allows them to be hypnotized. If the creator of the application, hundreds of scientific papers on today published "sensory marketing" instinct was none other than the owner implements the restaurant with ... Today, consumers agat encounter the message hundreds agat every day, just giving their purchasing decisions "rational" does not act. Hear, hear, smell, taste and touch ... Or does not actually want to complete this request but expressed dissatisfaction emerged as usually required, enabling the brand to act before them. Appeals to a sense of how much the brand, if the extent of the relationship between sounds using strong, so increasing the chances of success.
What is sensory marketing, exactly? Sensory marketing; by affecting one or more of the five senses agat or the mind of a consumer product agat called efforts to influence the buying decision. For example, agat when a car door is closed after working on how it should play a sound to be perceived as a luxury car of the sound, agat until the coffee is distributed to feel at home customer of a bank, sensory marketing agat is used in many fields. Marc Gobe, author of sensory marketing books, the smell of brand using the correct agat factor in the branding process, says that establish an emotional connection with customers. According to the core of every brand should have a smell. agat London T-shirt vendors, Thomas Pink, aiming just to store it as "clean linen" was equipped with the smell. On the other hand, Gerald Zaltman, agat "Customers How Thinker?" explains the importance of smell in his book with these words: "The smell and other senses, the brain's limbic system, an integrated case. Visual trigger agat cemalerden this experience again experiencing, reminded travelers. For example, trying olfactory senses of the viewer sees a coffee ads freshly and remember the experience of longing" On the other hand, Brand Sense Thanks to Martin Lindstrom, author of the book pointed out that a study is based on 80 percent of men and 90 percent of women have reported that the smell of the living and emotional memories triggered.
One of the companies that use the sense of smell in the successful brand strategy Singapore Airlines. Branding the company started in 1970, a special perfume ürettiriy agat in this context. "Stefan Floridian Waters" that essence called, and the staff uniforms, as well as being used in hot towels offered to passengers. Most of the passengers flying with Singapore Airlines know this proprietary odor. One of the elements used in creating the company's brand identity is well situated in the ads "Singapore agat Girl" figure. This girl becomes agat an idol in a short time and is the first brand figure placed in the famous Madame Tussaud's in London Miizesi. Today, Singapore Airlines are among the best airline in the world.
Appeal to the five senses sensory marketing, this process can help to increase the sales of the brand. On the other hand, the whole experience agat will be positive agat ... There is no example of a rule in Martin Lindstrom's book Brand Sense tells it very nice. Mc Donald