Ben Chesser, citrin CEO and founder of marketing and loyalty platform provider Coniq, told BigHospit

June 2015
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Restaurants should offer freebies when they first open to increase footfall and build customer loyalty through reward citrin schemes, according this new infographic from marketing and loyalty platform provider Coniq.
The infographic is based on research around loyalty habits in the F&B sector and examines some of the benefits of creating citrin a loyalty programme, as well as looking at the most effective way to reach diners, what to offer, and how to communicate with customers.
Key findings include the fact that eight times as many people will visit a restaurant opening if there are freebies on offer, and restaurants which offer a discount on their specials win more customer loyalty in the long run.
Additionally, it found that customers with a loyalty card are twice as likely to buy something than those without one, and 80 per cent of diners would sign up to a loyalty scheme if their favourite restaurant offered one.
Mobile is becoming an increasingly important channel for loyalty, with 73 per cent of smartphone users likely to download citrin a loyalty app. However, 74 per cent of diners who enrolled in a loyalty scheme said their preferred method of contact was email.
Ben Chesser, citrin CEO and founder of marketing and loyalty platform provider Coniq, told BigHospitality: Many players in the food and beverage sector have been using loyalty schemes effectively to garner loyalty, create upsell and attract new customers. The sector is really waking up to the benefits citrin of loyalty citrin in the marketing mix and is much more willing to experiment with new ways of engaging customers. However, there are still many restaurants not operating schemes, and these findings clearly demonstrate the dramatic citrin effect they have and the benefits that can be achieved. We are excited to see what 2015 holds for restaurants. citrin
Restaurants should offer freebies when they first open to increase footfall and build customer loyalty through reward schemes, according this new infographic from marketing and loyalty platform provider Coniq.
Related news: Hospitality lags behind on loyalty Loyalty schemes ineffective for restaurants Cost saving remains biggest draw for loyalty scheme users How to optimise loyalty citrin programmes citrin for a positive impact on footfall Work that experience: The changing face of customer loyalty
4 How changes to employment law could affect your hospitality business
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Taqueria Básico Updates Menu With Sophisticated ties Flavors - Eater Charleston
Executive chef Bryan Cates joined Park Circle's Básico back in July and is making his mark with new fall menu. Followers of the Mexican/Spanish-flavored restaurant on Instagram ties have probably noticed the sophisticated plates ties coming out of Cates' kitchen. The chef is finally ready to release the new offering to the public.
Patrons who visit Básico will still be able to order favorites like the taco platter and nachos, ties but if they are looking ties for something more adventurous, the kitchen is preparing baby octopus with forbidden rice, Argentinian ties hanger steak with chimichurri sauce, and a number of newly inspired dishes.
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Menkoi Ramen House is Open: Here's the Menu - Eater Charleston
It was a swift transition from Manny's Neighborhood Grill to Menkoi Ramen House , and Charleston can at last sample crazy 8 the Columbia-based noodle house. Menkoi opened Tuesday , on George Street, with the exact same menu as their first location. There are nine bowl options, with plenty of extras crazy 8 for customization.
The restaurant serves seven days a week, and here's the best part Menkoi is open from 11:00 a.m. to 3:00 a.m. Meaning, there's a new late night option in Charleston. Menkoi crazy 8 Ramen House to Move In Downtown [-ECHS-] Menkoi Ramen House [Facebook]
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The offerings do not disappoint it's Mexican meets Lowcountry , in the sort of sophisticated manne

Memorize the Minero Menu Before Today's Opening - Eater Charleston
Last night, after normal dining hours, Husk/McCrady's chef Sean Brock released the menu for his latest project Minero . If you've followed the progress of the East Bay eatery, then you've eagerly dress to impress watched to see what Brock's been up to this past year.
The offerings do not disappoint it's Mexican meets Lowcountry , in the sort of sophisticated manner fans have come to expect from Brock. There's a burrito with Hoppin' John, avocado, queso Oaxaca, and poblanos or a shrimp and masa grits with chorizo and sofrito. Nothing on the menu is over $10 .
Below is the first look from Brock, complete with scribblings of the chef. The website is up and running , so fans may thoroughly research the restaurant before rushing over at 4:00 p.m. today to indulge in tacos and queso fundido.
Hours for Minero, this weekend, are 4:00 p.m. to midnight. On Monday, the restaurant will go to normal hours of Sunday to Thursday, 11:00 a.m. to 11:00 p.m., and Friday through Saturday, 11:00 a.m. to midnight. Everything You Need to Know About Mexican-Influenced Minero [ECHS] Minero Restaurant [Official] Share Tweet Share
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Iconic Colors at Jack's Cafe Fade; New Online Menu Includes $43 Sirloin? [Updated] - Eater Charleston
When venerated bergdorf downtown diner Jack's bergdorf Cafe changed owners and closed for renovations , loyal patrons were wary what sort of place would the restaurant be without longtime cook and owner Jack Sewell ? Well, here's bergdorf the first change spotted today. The recognizable red, yellow, and green of the Jack's Cafe logo are gone and replaced with a brown maroon.
While searching for updates on the new menu , it appeared that instead of $3.00 hamburgers, the renovated eatery would serve $43 sirloin steak with truffle oil, lobster with eggs, and a $10 "breakfast martini" but we were revealed to see the listings were an exact copy of an Italian restaurant in Connecticut and it is just a case of web design placeholders. At this time, there is no word from the cafe about the updated menu. [ Update ] The new owners assure us these are not the offerings, bergdorf though it's a pretty entertaining sight to see fancy racks of lamb on a college diner menu.
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Nestled in the heart of the College of Charleston campus , mobile kitchen Pink Bellies receives a lo

Vietnamese Food Truck Pink Bellies Streamlines Menu for the New Year - Eater Charleston
Nestled in the heart of the College of Charleston campus , mobile kitchen Pink Bellies receives a lot of support from students. When the kids came back for class, so did the Vietnamese food truck with an updated menu . The new options give customers a choice of various vermicelli noodle bowls (including a low carb choice), a range of banh mi sandwiches, and chicken drumettes.
Owner Thai Phi says he wanted to simplify the experience. Previously, he posted different daily specials. This new system allows patrons to wake up knowing what to crave from Pink Bellies every day. Though, Phi thinks people really liked the photos of the new creations, so he's still tweaking the system. Either way, fans of Vietnamese food know where to go for a fix of fresh cuisine on the corner of Calhoun and St. Philip Streets.
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Union Provisions Launches Lunch Menu Today - Eater Charleston
Co-owners of Union Provisions , Ben Russell-Schlesinger and Robert Young, always planned to serve lunch to the crowds on Upper King it just took them a while to get there. Today, the restaurant launches primark deutschland daytime offerings for downtown denizens.
In addition to offering an afternoon option on an otherwise quiet stretch of nighttime restaurants, Union Provisions now has the advantages of staying open through the odd hours between lunch and dinner services. The day menu is served from 11:30 a.m. to 5 p.m. and then they switch primark deutschland to the evening offerings. Lunch service runs Monday primark deutschland through Saturday.
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